Scenario

Prediction Promotion and Design FT2415 Sem B 2010-Prep Work

Scenario

You have been assigned designer/ design house and you are working in the creative direction studio or ‘atelier’. The assistant designers (you) in this department have been hand picked to come up with innovative ideas for the next collection of Autumn/Winter 2010.Your ideas must reflect the ethos of the designer you work for, so you must thoroughly research the label, the history and the handwriting of the collections and make a 10 minute presentation to the senior designers (i.e. myself, Karen and the rest of the class) with your findings and the initial design research material. (Every week, five students make these presentations in the first hour of class at 10’O Clock before the session begins until everyone has made a presentation.)You will start to design research with your designer in mind, collecting artefacts, images, fabrics, books, exhibitions, film, music, and inspirational material etc in the way you have been taught in previous modules. In the designer’s atelier you will first put your ideas on the studio wall for inspiration and start to work on the stand developing silhouettes first, then any other details including fabric manipulation and/or print ideas. The head designers will supervise your work and ask you to provide a capsule collection of six outfits, one of which will be a tailored garment. The head designers will incorporate this into the main collection based on your research and their research together. You will be responsible for and important part of this designer label’s collection and the reward for this is that your ideas will be made up and presented in a show to International press and buyers at Paris Fashion Week. In reality you will play the part of the technical team also and produce one outfit to show an item of which should be tailored.

The brand which I have been assigned is Moncler. I am not very familiar with the brand so I am going to start by thoroughly researching the brand so I can get a really good understanding of the brands signature. I am already rather excited about this project!